The latest update of “Global Trade Promotion Management Solution Market” released by Stratagem Market Insights, forecasts further growth in the global supply and demand. The market report builds upon our previous iteration and the new release reinforces the sentiment that the 2021-2028 period is expected to be a promising period for the global Trade Promotion Management Solution Market.
Overview of the Trade Promotion Management Solution Market:
Many marketers know that less than 30% of trade promotions are profitable, yet they still spend more than they make. The reason is simple: the vast majority of promotions have a limited duration. This shortening of the time period increases urgency, which can speed up sales. Traders create various promotions depending on the time of year or special holidays. There are many benefits to trade promotion, and most of them are proven to be cost-effective. Statistics show that a 5% increase in sales was possible by using a broader range of trade promotional tactics. By increasing customer awareness and making it easier for retailers to cross-sell and up-sell, trade promotion campaigns improve the bottom line for any company. Supply chain optimization and increased revenue can also help improve efficiency.
Drivers:
Growing adoption of trade execution and optimization strategies among small and medium enterprises for revenue management is expected to augment the growth of the global trade promotion management solution market throughout the forecast period. For instance, in November 2021, PANOS Brands, an organic food maker, selected CPGToolBox, a major trade promotion management provider, to gain access to its business expense managing solutions.
Furthermore, the increasing expenditure on trade promotion to retain customer loyalty and attract new clients is expected to support the growth of the global trade promotion management solution market over the forecast period.
Restraints:
The lack of regulatory policies on new trade practices, combined with the high preference for traditional trading methods, is expected to limit the global trade promotion management solution market's growth.
Regional Insights:
Geographically, North America dominated the global trade promotion management solution market owing to the increasing adoption in the real estate sector to plan and execute the sales of residential and commercial properties.
Another notable region is Europe, which is performing well in the global trade promotion management solution market on account of growing applications in the retail and ecommerce sectors to manage import/export activities, coupled with the favorable trading policies imposed by the European Union (EU).
Competitive Landscape:
- Major companies contributing to the global trade promotion management solution market include AFS Technologies, IRI Worldwide, Acumen Commercial Insights, McKinsey & Company, Oracle, Blueshift, Accenture, Wipro, SAP, TABS Analytics, CPGToolBox, Anaplan, UpClear, and Blacksmith Applications.
- In September 2021, Project44, a leader in supply chain visibility solutions, acquired Convey, a last mile visibility provider, to develop a real-time transportation visibility solution.
Market Estimation:
The data processed and validated in secondary and primary research is analyzed to compute market estimation statistics. It involves market breakdown, bottom-up, and top-down research. Our research team considers macroeconomic factors to forecast a comprehensive statistical time series. Each data point is validated through the process data triangulation method to derive the final market estimation.
COVID-19 Impact:
The updated report, free extract available, comes with an option to access premium features that covers extensive past, current, and future data. Other valuable updates to the global Trade Promotion Management Solution Market report include a reviewed and refined pricing model for manufacturing and launch prices. The report incorporates new content to help give decision-makers key knowledge about the market and offers up-to-date forecasts accounting for the economic situation and impact of COVID-19.
Market Competition Assessment:
The Trade Promotion Management Solution Market is observed as the most diversified and competitive market comprising a large number of players. The market is dominated by several players, depending on their major competencies. The key players in this market are
- Blueshift
- Oracle
- McKinsey & Company
- TABS Analytics
- IRI Worldwide
- AFS Technologies
- RI
- Blacksmith Applications
- UpClear
- Acumen Commercial Insights
- Anaplan
- CPGToolBox
- SAP
- Wipro
- Accenture
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2028. For the purpose of this study, Stratagem Market Insights has segmented the global Trade Promotion Management Solution Market report on the basis of Types, Applications, and Regions.
By Product Type, the market is primarily segmented into:
By Applications, the market is segmented into:
- CPG, Retail, and E-Commerce
- Food Service
- Media and Publishing
- Others
The report covers the following Regions:
- North America
- Latin America
- Europe
- Asia Pacific
- Africa
- Middle East
Primary Research Insights:
The process of primary research starts with the verification and validation of every detail obtained in secondary research. This is done with the help of industry experts and in-house analysts who check the authentication of the data. Stratagem Market Insights also ensures that our research is not restricted by certain boundaries, which is why we consult each individual in the value chain including raw materials suppliers, local vendors, wholesale dealers, distributors, etc. We also make sure that every detail provided in the document will hold a certain value and it will not be trivial information. Moreover, current market trends, growth opportunities, drivers, and restraints are computed in primary research only.
The Report Sheds Light on Various Aspects of the Market, Some of the important ones are:
- What can be the best investment choices for venturing into new product and service lines?
- Which regions might see the demand maturing in certain segments in near future?
- Which government regulations might challenge the status of key regional markets?
- What are some of the value-grab opportunities in various segments?
- What will be the barrier to entry for new players in the market?
Why You Should Buy This Report:
- The report provides an all-inclusive environment of the analysis for the market
- In-depth secondary research and primary interviews
- Impact of various social, political, and economic factors
- Porter’s Five Forces Analysis
- Competitive Landscape
Available Customizations:
Custom research is one of the most crucial components of the business strategy that helps an organization gain insight into a specific business sector, aligned with its specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Trade Promotion Management Solution Market Revenue
1.4 Market Analysis by Type
1.5 Market by Application
1.5.1 Global Trade Promotion Management Solution Market Share by Application: 2021 VS 2028
1.6 Coronavirus Disease 2019 (Covid-19) Impact: Trade Promotion Management Solution Market
1.6.1 How the Covid-19 is Affecting the Trade Promotion Management Solution Market
1.6.1.1 Trade Promotion Management Solution Market Business Impact Assessment - Covid-19
1.6.2 Market Trends and Trade Promotion Management Solution Market Potential Opportunities in the COVID-19 Landscape
1.6.3 Measures / Proposal against Covid-19
1.6.3.1 Government Measures to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered
2 Global Growth Trends by Regions
2.1 Trade Promotion Management Solution Market Perspective (2015-2028)
2.2 Trade Promotion Management Solution Market Growth Trends by Regions
2.2.1 Trade Promotion Management Solution Market Size by Regions: 2015 VS 2021 VS 2028
2.2.2 Trade Promotion Management Solution Market Historic Market Share by Regions (2015-2021)
2.2.3 Trade Promotion Management Solution Market Forecasted Market Size by Regions (2021-2028)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porters Five Forces Analysis
2.3.5 Trade Promotion Management Solution Market Growth Strategy
2.3.6 Primary Interviews with Key Trade Promotion Management Solution Market Players (Opinion Leaders)
3 Competition Landscape by Key Players
3.1 Global Top Trade Promotion Management Solution Market Players by Market Size
3.1.1 Global Top Trade Promotion Management Solution Market Players by Revenue (2015-2021)
3.1.2 Global Trade Promotion Management Solution Market Revenue Market Share by Players (2015-2021)
3.1.3 Global Trade Promotion Management Solution Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Trade Promotion Management Solution Market Concentration Ratio
3.2.1 Global Trade Promotion Management Solution Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Trade Promotion Management Solution Market Revenue in 2019
3.3 Trade Promotion Management Solution Market Key Players Head office and Area Served
3.4 Key Players Trade Promotion Management Solution Market Product Solution and Service
3.5 Date of entering into Trade Promotion Management Solution Market
3.6 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type (2015-2028)
4.1 Global Trade Promotion Management Solution Market Historic Market Size by Type (2015-2021)
4.2 Global Trade Promotion Management Solution Market Forecasted Market Size by Type (2021-2028)
5 Trade Promotion Management Solution Market Breakdown Data by Application (2015-2028)
5.1 Global Trade Promotion Management Solution Market Size by Application (2015-2021)
5.2 Global Trade Promotion Management Solution Market Forecasted Market Size by Application (2021-2028)
6 North America
6.1 North America Trade Promotion Management Solution Market Size (2015-2021)
6.2 Trade Promotion Management Solution Market Key Players in North America (2019-2021)
6.3 North America Trade Promotion Management Solution Market Size by Type (2015-2021)
6.4 North America Trade Promotion Management Solution Market Size by Application (2015-2021)
7 Europe
7.1 Europe Trade Promotion Management Solution Market Size (2015-2021)
7.2 Trade Promotion Management Solution Market Key Players in Europe (2019-2021)
7.3 Europe Trade Promotion Management Solution Market Size by Type (2015-2021)
7.4 Europe Trade Promotion Management Solution Market Size by Application (2015-2021)
8 China
8.1 China Trade Promotion Management Solution Market Size (2015-2021)
8.2 Trade Promotion Management Solution Market Key Players in China (2019-2021)
8.3 China Trade Promotion Management Solution Market Size by Type (2015-2021)
8.4 China Trade Promotion Management Solution Market Size by Application (2015-2021)
9 Japan
9.1 Japan Trade Promotion Management Solution Market Size (2015-2021)
9.2 Trade Promotion Management Solution Market Key Players in Japan (2019-2021)
9.3 Japan Trade Promotion Management Solution Market Size by Type (2015-2021)
9.4 Japan Trade Promotion Management Solution Market Size by Application (2015-2021)
10 Southeast Asia
10.1 Southeast Asia Trade Promotion Management Solution Market Size (2015-2021)
10.2 Trade Promotion Management Solution Market Key Players in Southeast Asia (2019-2021)
10.3 Southeast Asia Trade Promotion Management Solution Market Size by Type (2015-2021)
10.4 Southeast Asia Trade Promotion Management Solution Market Size by Application (2015-2021)
11 India
11.1 India Trade Promotion Management Solution Market Size (2015-2021)
11.2 Trade Promotion Management Solution Market Key Players in India (2019-2021)
11.3 India Trade Promotion Management Solution Market Size by Type (2015-2021)
11.4 India Trade Promotion Management Solution Market Size by Application (2015-2021)
12 Central & South America
12.1 Central & South America Trade Promotion Management Solution Market Size (2015-2021)
12.2 Trade Promotion Management Solution Market Key Players in Central & South America (2019-2021)
12.3 Central & South America Trade Promotion Management Solution Market Size by Type (2015-2021)
12.4 Central & South America Trade Promotion Management Solution Market Size by Application (2015-2021)
13 Key Players Profiles
13.1 Company Details
13.2 Business Overview and Its Total Revenue
13.3 Trade Promotion Management Solution Market Introduction
13.4 Trade Promotion Management Solution Market Business (2015-2021)
13.5 Recent Development
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details
List of Table
Table 1. Trade Promotion Management Solution Market Key Market Segments
Table 2. Key Players Covered: Ranking by Trade Promotion Management Solution Market Revenue
Table 3. Ranking of Global Top Trade Promotion Management Solution Market Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Trade Promotion Management Solution Market Size Growth Rate by Type (US$ Million): 2021 VS 2028
Table 5. COVID-19 Impact Global Market
Table 6. Opportunities and Trends for Trade Promotion Management Solution Market Players in the COVID-19 Landscape
Table 7. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 8. Key Regions/Countries Measures against Covid-19 Impact
Table 9. Proposal for Trade Promotion Management Solution Market Players to Combat Covid-19 Impact
Table 10. Global Trade Promotion Management Solution Market Size Growth by Application (US$ Million): 2021 VS 2028
Table 11. Global Trade Promotion Management Solution Market Size by Regions (US$ Million): 2021 VS 2028
Table 12. Global Trade Promotion Management Solution Market Size by Regions (2015-2021) (US$ Million)
Table 13. Global Trade Promotion Management Solution Market Share by Regions (2015-2021)
Table 14. Global Trade Promotion Management Solution Market Forecasted Market Size by Regions (2021-2028) (US$ Million)
Table 15. Global Trade Promotion Management Solution Market Share by Regions (2021-2028)
Table 16. Market Top Trends
Table 17. Key Drivers: Impact Analysis
Table 18. Key Challenges
Table 19. Trade Promotion Management Solution Market Growth Strategy
Table 20. Main Points Interviewed from Key Trade Promotion Management Solution Market Players
Table 21. Global Trade Promotion Management Solution Market Revenue by Players (2015-2021) (Million US$)
Table 22. Global Trade Promotion Management Solution Market Share by Players (2015-2021)
Table 23. Global Top Trade Promotion Management Solution Market Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Trade Promotion Management Solution Market as of 2019)
Table 24. Global Trade Promotion Management Solution Market by Players Market Concentration Ratio (CR5 and HHI)
Table 25. Key Players Headquarters and Area Served
Table 26. Key Players Trade Promotion Management Solution Market Product Solution and Service
Table 27. Date of entering into Trade Promotion Management Solution Market
Table 28. Mergers & Acquisitions, Expansion Plans
Table 29. Global Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 30. Global Trade Promotion Management Solution Market Size Share by Type (2015-2021)
Table 31. Global Trade Promotion Management Solution Market Revenue Market Share by Type (2021-2028)
Table 31. Global Trade Promotion Management Solution Market Size Share by Application (2015-2021)
Table 33. Global Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 34. Global Trade Promotion Management Solution Market Size Share by Application (2021-2028)
Table 35. North America Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 36. North America Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 37. North America Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 38. North America Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 39. North America Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 40. North America Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 41. Europe Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 42. Europe Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 43. Europe Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 44. Europe Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 45. Europe Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 46. Europe Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 47. China Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 48. China Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 49. China Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 50. China Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 51. China Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 52. China Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 53. Japan Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 54. Japan Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 55. Japan Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 56. Japan Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 57. Japan Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 58. Japan Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 59. Southeast Asia Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 60. Southeast Asia Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 61. Southeast Asia Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 62. Southeast Asia Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 63. Southeast Asia Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 64. Southeast Asia Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 65. India Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 66. India Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 67. India Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 68. India Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 69. India Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 70. India Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 71. Central & South America Key Players Trade Promotion Management Solution Market Revenue (2019-2021) (Million US$)
Table 72. Central & South America Key Players Trade Promotion Management Solution Market Share (2019-2021)
Table 73. Central & South America Trade Promotion Management Solution Market Size by Type (2015-2021) (Million US$)
Table 74. Central & South America Trade Promotion Management Solution Market Share by Type (2015-2021)
Table 75. Central & South America Trade Promotion Management Solution Market Size by Application (2015-2021) (Million US$)
Table 76. Central & South America Trade Promotion Management Solution Market Share by Application (2015-2021)
Table 77. Company Details
Table 78. Business Overview
Table 79. Product details
Table 80. Revenue in Trade Promotion Management Solution Market Business (2015-2021) (Million US$)
Table 81. Recent Development
List of Figures
Figure 1. Global Trade Promotion Management Solution Market Share by Type: 2021 VS 2028
Figure 2. Global Trade Promotion Management Solution Market Share by Application: 2021 VS 2028
Figure 3. Emergency Care Case Studies
Figure 4. Outpatient Facilities Case Studies
Figure 5. Hospitals Case Studies
Figure 6. Home Healthcare Facilities Case Studies
Figure 7. Trade Promotion Management Solution Market Report Years Considered
Figure 8. Global Trade Promotion Management Solution Market Size YoY Growth 2015-2028 (US$ Million)
Figure 9. Global Trade Promotion Management Solution Market Share by Regions: 2021 VS 2028
Figure 10. Global Trade Promotion Management Solution Market Share by Regions (2021-2028)
Figure 11. Porter's Five Forces Analysis
Figure 12. Global Trade Promotion Management Solution Market Share by Players in 2019
Figure 13. Global Top Trade Promotion Management Solution Market Players by Company Type (Tier 1, Tier 2, and Tier 3) (based on the Revenue in Trade Promotion Management Solution Market as of 2019
Figure 14. The Top 10 and 5 Players Market Share by Trade Promotion Management Solution Market Revenue in 2019
Figure 15. North America Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 16. Europe Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 17. China Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 18. Japan Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 19. Southeast Asia Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 20. India Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 21. Central & South America Trade Promotion Management Solution Market Size YoY Growth (2015-2021) (Million US$)
Figure 22. Bottom-up and Top-down Approaches for This Report
Figure 23. Data Triangulation
Figure 24. Key Executives Interviewed
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