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Telecom and IT industry

Programmatic Advertising Display Market 2020 By Manufacturers, Regions, Type, And Application, Forecast To 2026

  • Code : SMI21484
  • Pages : 97
  • Date : Feb, 2020
  • Category : Telecom and IT
  • Publisher : SMI
  • Format : SMI PPT FormatSMI PDF Format

  • Purchase Options

 

Summary

The global Programmatic Advertising Display Market is expected to witness a CAGR of xx% over the forecast period 2020-2026 and is expected to reach US$ xx million in 2026, from US$ xx million in 2019. 

Programmatic advertising is simply the use of computer programs to purchase digital media. Whereas the classic approach includes cold-calling, requests for quotes, tenders, proposals, and human negotiating, programmatic advertising uses algorithms and machines to buy display space on websites that are in demand. These ads are usually targeted to those who have demonstrated an interest in buying the product being advertised, rather than trying to win customers over with personal persuasion. The most common method of programmatic advertising uses programmatic ad buying software to generate and place pay-per-click (PPC) advertisements on a website.

Rapid growth in the mobile market around the globe is driving the growth of the global programmatic advertising market. As the use of mobile is increasing mobile advertising is gaining significant demand. Moreover, mobile is also expected to replace desktops ‘the first screen’ programmatic technology in the near future. The growing popularity of social platforms is also serving major growth opportunities for the market programmatic advertising. Through social media channels marketers can run more effective campaigns and reaching the target audience. Substantial availability & usage of smart devices are other major a factor contributing to the growth of the market. Thus, social media advertising is a major driver of the programmatic display market.

The Asia Pacific is projected to gain significant growth over the forecast period and this is attributed to the increasing penetration of the internet and expanding e-commerce industry in the region. According to the India Brand Equity Foundation, the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. As of August 2020, the number of internet connections in India significantly increased to ~760 million, driven by the ‘Digital India’ program

Key Developments:

  1. In January 2019, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads, and programmatic in-housing -- into one easy-to-read page
  2. In November 2020, Doceree Inc launched the first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient

The Programmatic Advertising Display Market report highlights product development and growth strategies such as merger and acquisition adopted by market players along with SWOT Analysis, PEST and Porter’s Five Forces analyses of the Programmatic Advertising Display Market, which highlight the strengths, weaknesses, opportunities, and commination of key companies. Moreover, the report offers two distinct market forecasts, one from the perspective of the producer and another from that of the consumer.

The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers.

The Key Manufacturers covered in this Report:-

  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul
  • ...

By the Product Type, the market is primarily segmented into:

  • Mobile Devices
  • Desktop

By Applications, the market is segmented into:

  • Desktop Banners
  • Mobile Banners
  • Desktop Videos
  • Mobile Videos

The Report covers the following Regions:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Indonesia
    • Thailand
    • Malaysia
    • Philippines
    • Vietnam
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
  • Central & South America
    • Brazil
  • Middle East & Africa
    • Turkey
    • GCC Countries
    • Egypt
    • South Africa

Objective of the Programmatic Advertising Display Market Report:

  • To assess the size of the market by value and volume
  • Analyze the Programmatic Advertising Display Market in terms of regions and major countries
  • Highlight recent developments and trends in the market
  • Offer perceptive data regarding major market players in terms of key developments, strategies, and product portfolio
  • Determine share of the Programmatic Advertising Display Market in terms of various segments such as by product type, application, and end-user
  • Offer accurate projection of the market for the forecast period using state-of –the-art tools and the current primary and secondary research approaches
  • Discuss major factors that impact growth of the Programmatic Advertising Display Market

The Programmatic Advertising Display Market engages the readers with all pivotal approaches to understand their position in the industry based on revenue or sales growth. The report efficiently evaluates the Programmatic Advertising Display Market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competition in the market. The information in the report is backed by annual company reports, financial reports, press releases, regulatory databases, government documents, and statistical databases.

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders:

  • Material suppliers/wholesalers
  • Market Distributors/traders
  • Regulatory bodies
  • Research organizations, and consulting firms
  • Commercial research & developments (R&D)
  • Trade associations and industry bodies
  • Importers and exporters
  • End-use industries

Available Customizations:

Custom research is one of the most crucial components of the business strategy that helps an organization gain insight into specific business sector, aligned with its specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.

 

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Display Market Size Growth Rate by Type (2014-2025)
1.4.2 Mobile Devices
1.4.3 Desktop
1.5 Market by Application
1.5.1 Global Programmatic Advertising Display Market Share by Application (2019-2025)
1.5.2 Desktop Banners
1.5.3 Mobile Banners
1.5.4 Desktop Videos
1.5.5 Mobile Videos
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Programmatic Advertising Display Market Size
2.2 Programmatic Advertising Display Growth Trends by Regions
2.2.1 Programmatic Advertising Display Market Size by Regions (2019-2025)
2.2.2 Programmatic Advertising Display Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porters Five Forces Analysis

3 Market Share by Key Players
3.1 Programmatic Advertising Display Market Size by by Players
3.1.1 Global Programmatic Advertising Display Revenue by by Players (2014-2019)
3.1.2 Global Programmatic Advertising Display Revenue Market Share by by Players (2014-2019)
3.1.3 Global Programmatic Advertising Display Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Display Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Display Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Display Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Display Market Size by Type (2014-2019)
4.2 Global Programmatic Advertising Display Market Size by Application (2014-2019)

5 North America
5.1 North America Programmatic Advertising Display Market Size (2014-2019)
5.2 Programmatic Advertising Display Key Players in North America
5.3 North America Programmatic Advertising Display Market Size by Type
5.4 North America Programmatic Advertising Display Market Size by Application

6 Europe
6.1 Europe Programmatic Advertising Display Market Size (2014-2019)
6.2 Programmatic Advertising Display Key Players in Europe
6.3 Europe Programmatic Advertising Display Market Size by Type
6.4 Europe Programmatic Advertising Display Market Size by Application

7 China
7.1 China Programmatic Advertising Display Market Size (2014-2019)
7.2 Programmatic Advertising Display Key Players in China
7.3 China Programmatic Advertising Display Market Size by Type
7.4 China Programmatic Advertising Display Market Size by Application

8 Japan
8.1 Japan Programmatic Advertising Display Market Size (2014-2019)
8.2 Programmatic Advertising Display Key Players in Japan
8.3 Japan Programmatic Advertising Display Market Size by Type
8.4 Japan Programmatic Advertising Display Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Display Market Size (2014-2019)
9.2 Programmatic Advertising Display Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Display Market Size by Type
9.4 Southeast Asia Programmatic Advertising Display Market Size by Application

10 India
10.1 India Programmatic Advertising Display Market Size (2014-2019)
10.2 Programmatic Advertising Display Key Players in India
10.3 India Programmatic Advertising Display Market Size by Type
10.4 India Programmatic Advertising Display Market Size by Application

11 Central & South America
11.1 Central & South America Programmatic Advertising Display Market Size (2014-2019)
11.2 Programmatic Advertising Display Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Display Market Size by Type
11.4 Central & South America Programmatic Advertising Display Market Size by Application

12 International Players Profiles
12.1 AOL
12.1.1 AOL Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Display Introduction
12.1.4 AOL Revenue in Programmatic Advertising Display Business (2014-2019))
12.1.5 AOL Recent Development
12.2 BrightRoll
12.2.1 BrightRoll Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Display Introduction
12.2.4 BrightRoll Revenue in Programmatic Advertising Display Business (2014-2019)
12.2.5 BrightRoll Recent Development
12.3 SpotXchange
12.3.1 SpotXchange Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Display Introduction
12.3.4 SpotXchange Revenue in Programmatic Advertising Display Business (2014-2019)
12.3.5 SpotXchange Recent Development
12.4 Tremor Video
12.4.1 Tremor Video Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Display Introduction
12.4.4 Tremor Video Revenue in Programmatic Advertising Display Business (2014-2019)
12.4.5 Tremor Video Recent Development
12.5 TubeMogul
12.5.1 TubeMogul Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Display Introduction
12.5.4 TubeMogul Revenue in Programmatic Advertising Display Business (2014-2019)
12.5.5 TubeMogul Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Product (2019-2025)
13.2 Market Size Forecast by Application (2019-2025)
13.3 Market Size Forecast by Regions
13.4 North America
13.5 Europe
13.6 China
13.7 Japan
13.8 Southeast Asia
13.9 India
13.10 Central & South America

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Table
List of Tables and Figures

Table Programmatic Advertising Display Key Market Segments
Table Key Players Programmatic Advertising Display Covered
Table Global Programmatic Advertising Display Market Size Growth Rate by Type 2018-2025 (Million US$)
Figuer Mobile Devices Figures
Table Key Players of Mobile Devices
Figuer Desktop Figures
Table Key Players of Desktop
Table Global Programmatic Advertising Display Market Size Growth by Application 2019-2025 (Million US$)
Figure Global Programmatic Advertising Display Market Share by Application in 2018 & 2025
Figure Desktop Banners Case Studies
Figure Mobile Banners Case Studies
Figure Desktop Videos Case Studies
Figure Mobile Videos Case Studies
Figure Programmatic Advertising Display Report Years Considered
Figure Global Programmatic Advertising Display Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Programmatic Advertising Display Market Size by Regions 2019-2025 (Million US$)
Table Global Programmatic Advertising Display Market Size by Regions 2019-2025 (Million US$)
Table Global Programmatic Advertising Display Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Display Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Display Market Share by Regions in 2018
Table Market Top Trends
Table Key Drivers: Impact Analysis (2019-2025)
Table Key Challenges
Figure PORTER'S FIVE FORCES ANALYSIS
Table Global Programmatic Advertising Display Revenue by by Players (2014-2019) (Million US$)
Table Global Programmatic Advertising Display Market Share by by Players (2014-2019)
Figure Global Programmatic Advertising Display Market Share by by Players in 2018
Table Global Programmatic Advertising Display by Players Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Advertising Display Product/Solution/Service
Table Date of Enter into Programmatic Advertising Display Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Advertising Display Market Size by Type (2014-2019) (Million US$)
Table Global Programmatic Advertising Display Market Size Share by Type (2014-2019)
Figure Global Programmatic Advertising Display Market Size Market Share by Type (2014-2019)
Table Global Programmatic Advertising Display Market Size by Application (2014-2019) (Million US$)
Table Global Programmatic Advertising Display Market Size Share by Application (2014-2019)
Figure Global Programmatic Advertising Display Market Size Market Share by Application (2014-2019)
Figure Global Programmatic Advertising Display Revenue Market Share by Application in 2018
Figure North America Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table North America Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table North America Key Players Programmatic Advertising Display Market Share (2018-2019)
Table North America Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table North America Programmatic Advertising Display Market Share by Type 2014-2019
Table North America Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table North America Programmatic Advertising Display Market Share by Application 2014-2019
Figure Europe Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table Europe Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table Europe Key Players Programmatic Advertising Display Market Share (2018-2019)
Table Europe Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table Europe Programmatic Advertising Display Market Share by Type 2014-2019
Table Europe Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table Europe Programmatic Advertising Display Market Share by Application 2014-2019
Figure China Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table China Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table China Key Players Programmatic Advertising Display Market Share (2018-2019)
Table China Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table China Programmatic Advertising Display Market Share by Type 2014-2019
Table China Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table China Programmatic Advertising Display Market Share by Application 2014-2019
Figure Japan Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table Japan Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table Japan Key Players Programmatic Advertising Display Market Share (2018-2019)
Table Japan Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table Japan Programmatic Advertising Display Market Share by Type 2014-2019
Table Japan Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table Japan Programmatic Advertising Display Market Share by Application 2014-2019
Figure Southeast Asia Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Display Market Share (2018-2019)
Table Southeast Asia Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table Southeast Asia Programmatic Advertising Display Market Share by Type 2014-2019
Table Southeast Asia Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table Southeast Asia Programmatic Advertising Display Market Share by Application 2014-2019
Figure India Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table India Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table India Key Players Programmatic Advertising Display Market Share (2018-2019)
Table India Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table India Programmatic Advertising Display Market Share by Type 2014-2019
Table India Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table India Programmatic Advertising Display Market Share by Application 2014-2019
Figure Central & South America Programmatic Advertising Display Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Programmatic Advertising Display Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Programmatic Advertising Display Market Share (2018-2019)
Table Central & South America Programmatic Advertising Display Market Size by Type 2014-2019 (Million US$)
Table Central & South America Programmatic Advertising Display Market Share by Type 2014-2019
Table Central & South America Programmatic Advertising Display Market Size by Application 2014-2019 (Million US$)
Table Central & South America Programmatic Advertising Display Market Share by Application 2014-2019
Table AOL Company Details
Table AOL Revenue in Programmatic Advertising Display Business 2014-2019 (Million US$)
Figure AOL Revenue Growth Rate in Programmatic Advertising Display Business (2014-2019)
Table AOL Recent Development
Table BrightRoll Company Details
Table BrightRoll Revenue in Programmatic Advertising Display Business 2014-2019 (Million US$)
Figure BrightRoll Revenue Growth Rate in Programmatic Advertising Display Business (2014-2019)
Table BrightRoll Recent Development
Table SpotXchange Company Details
Table SpotXchange Revenue in Programmatic Advertising Display Business 2014-2019 (Million US$)
Figure SpotXchange Revenue Growth Rate in Programmatic Advertising Display Business (2014-2019)
Table SpotXchange Recent Development
Table Tremor Video Company Details
Table Tremor Video Revenue in Programmatic Advertising Display Business 2014-2019 (Million US$)
Figure Tremor Video Revenue Growth Rate in Programmatic Advertising Display Business (2014-2019)
Table Tremor Video Recent Development
Table TubeMogul Company Details
Table TubeMogul Revenue in Programmatic Advertising Display Business 2014-2019 (Million US$)
Figure TubeMogul Revenue Growth Rate in Programmatic Advertising Display Business (2014-2019)
Table TubeMogul Recent Development
Table Global Programmatic Advertising Display Market Size by Regions (Million US$) 2019-2025
Figure Global Programmatic Advertising Display Market Size Share by Regions (2019-2025)
Figure Global Programmatic Advertising Display Market Size Share by Regions in 2025
Figure North America Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure Europe Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure China Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure Japan Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure India Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Programmatic Advertising Display Market Size Forecast (2019-2025)(Million USD)
Table Global Programmatic Advertising Display Market Size by Product (2019-2025) (Million US$)
Figure Global Programmatic Advertising Display Market Size by Product (2019-2025)
Figure Global Programmatic Advertising Display Market Size by Product in 2025
Table Global Programmatic Advertising Display Market Size by Application (2019-2025) (Million US$)
Figure Global Programmatic Advertising Display Market Size by Application (2019-2025)
Figure Global Programmatic Advertising Display Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

 

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Frequently Asked Questions

The report efficiently evaluates the market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competitive landscape of the industry.
The report efficiently evaluates the current market size and provides industry forecast. The market was valued at xx Million US$ in 2019, and is expected to grow at a CAGR of xx% during the period 2020-2027.
The report efficiently evaluates the current market size and provides forecast for the industry in terms of Value (US$ Mn) and Volume (Thousands Units).
Market is segmented by Types, Applications, Technology, End-use Industries, and Regions.
The report presents the current market size, and market forecast, market opportunities, key drivers and restraints, regulatory scenario, industry trend, PESTLE analysis, PORTER’s analysis, new product approvals/launch, promotion and marketing initiatives, pricing analysis, competitive landscape which help businesses in decision making. The analysis data is based on current and historical market trends which help in investment related decisions.
Custom research is crucial components of the business strategy which helps any organization to gain insight into specific business sector, aligned with specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.

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