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Consumer Goods and Retail industry

Global Matcha Tea Powder Sales Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2025

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Matcha is a finely ground powder of specially grown green tea leaves. This green tea contains antioxidants called catechins, which helps to reduce cell damage and prevent various chronic diseases. Moreover, it has three times the amount of caffeine as compared to other brewed teas. Furthermore, it also has L-theanine, an amino acid that has been proved to reduce stress as L-theanine can be extremely effective for people with high anxiety. Apart from this advantage consuming matcha tea is also beneficial in preventing cancers especially colorectal types. Additionally, drinking matcha tea also promotes healthier cholesterol levels and can strengthen the bones.

A growing number of chronic diseases around the globe coupled with the demand for healthy and nutritious beverages is predominantly fueling the market growth of matcha tea. Rising awareness regarding the health benefits of the matcha tea and constant product innovation and introduction of the novel products is further expected to boost the market growth of matcha tea. For instance, in June 2019, ITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha green tea. The new matcha LOVE green tea concentrate is made with 100% Japanese matcha and makes barista-style lattes, both hot and cold, without the fuss of measuring powders and necessary whisking.

The Asia Pacific is expected to gain significant growth over the forecast period and this can be attributed to the presence of strong players in the region such as Tata Global Beverages, Hindustan Unilever, marukyu-koyamaen, and Encha. Moreover, the rising introduction of a new product by major players in the region is further expected to foster regional market growth. For instance, in July 2019, Hindustan Unilever launched the matcha tea under the Lipton brand on e-commerce platforms.

Key Developments

  • In June 2019, Jade Leaf Matcha expanded its portfolio with its newest product line "Matcha Latte Infusions". The new product is available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.
  • In October 2019, Boxed Water Is Better, Holland, Mich., announced the launch of Boxed Matcha in collaboration with mission-driven tea importer Art of Tea. The bundle includes a 24-pack of 500-ml Boxed Water and 24 Art of Tea Matchasticks, an organic ceremonial grade blend of three Japanese green tea varietals.
  • In September 2017, Unilever has acquired the organic herbal tea business, Pukka Herbs Ltd. The purpose of this acquisition is to strengthen the tea business of Unilever. Pukka is a premium player in the natural, organic, health and wellness segment which is fast-growing, attractive and scalable.

Table of Contents

Global Matcha Tea Powder Sales Market Report 2019
1 Matcha Tea Powder Market Overview
1.1 Product Overview and Scope of Matcha Tea Powder
1.2 Classification of Matcha Tea Powder by Product Category
1.2.1 Global Matcha Tea Powder Market Size (Sales) Comparison by Type (2014-2024)
1.2.2 Global Matcha Tea Powder Market Size (Sales) Market Share by Type (Product Category) in 2016
1.2.3 Drinking-use Matcha Tea
1.2.4 Additive-use Matcha Tea
1.3 Global Matcha Tea Powder Market by Application/End Users
1.3.1 Global Matcha Tea Powder Sales (Volume) and Market Share Comparison by Application (2014-2024)
1.3.2 Drinking Tea
1.3.3 Pastry
1.3.4 Ice Cream
1.3.5 Beverage
1.4 Global Matcha Tea Powder Market by Region
1.4.1 Global Matcha Tea Powder Market Size (Value) Comparison by Region (2014-2024)
1.4.2 United States Matcha Tea Powder Status and Prospect (2014-2024)
1.4.3 China Matcha Tea Powder Status and Prospect (2014-2024)
1.4.4 Europe Matcha Tea Powder Status and Prospect (2014-2024)
1.4.5 Japan Matcha Tea Powder Status and Prospect (2014-2024)
1.4.6 Southeast Asia Matcha Tea Powder Status and Prospect (2014-2024)
1.4.7 India Matcha Tea Powder Status and Prospect (2014-2024)
1.5 Global Market Size (Value and Volume) of Matcha Tea Powder (2014-2024)
1.5.1 Global Matcha Tea Powder Sales and Growth Rate (2014-2024)
1.5.2 Global Matcha Tea Powder Revenue and Growth Rate (2014-2024)

2 Global Matcha Tea Powder Competition by Players/Suppliers, Type and Application
2.1 Global Matcha Tea Powder Market Competition by Players/Suppliers
2.1.1 Global Matcha Tea Powder Sales and Market Share of Key Players/Suppliers (2014-2019)
2.1.2 Global Matcha Tea Powder Revenue and Share by Players/Suppliers (2014-2019)
2.2 Global Matcha Tea Powder (Volume and Value) by Type
2.2.1 Global Matcha Tea Powder Sales and Market Share by Type (2014-2019)
2.2.2 Global Matcha Tea Powder Revenue and Market Share by Type (2014-2019)
2.3 Global Matcha Tea Powder (Volume and Value) by Region
2.3.1 Global Matcha Tea Powder Sales and Market Share by Region (2014-2019)
2.3.2 Global Matcha Tea Powder Revenue and Market Share by Region (2014-2019)
2.4 Global Matcha Tea Powder (Volume) by Application

3 United States Matcha Tea Powder (Volume, Value and Sales Price)
3.1 United States Matcha Tea Powder Sales and Value (2014-2019)
3.1.1 United States Matcha Tea Powder Sales and Growth Rate (2014-2019)
3.1.2 United States Matcha Tea Powder Revenue and Growth Rate (2014-2019)
3.1.3 United States Matcha Tea Powder Sales Price Trend (2014-2019)
3.2 United States Matcha Tea Powder Sales Volume and Market Share by Players
3.3 United States Matcha Tea Powder Sales Volume and Market Share by Type
3.4 United States Matcha Tea Powder Sales Volume and Market Share by Application

4 China Matcha Tea Powder (Volume, Value and Sales Price)
4.1 China Matcha Tea Powder Sales and Value (2014-2019)
4.1.1 China Matcha Tea Powder Sales and Growth Rate (2014-2019)
4.1.2 China Matcha Tea Powder Revenue and Growth Rate (2014-2019)
4.1.3 China Matcha Tea Powder Sales Price Trend (2014-2019)
4.2 China Matcha Tea Powder Sales Volume and Market Share by Players
4.3 China Matcha Tea Powder Sales Volume and Market Share by Type
4.4 China Matcha Tea Powder Sales Volume and Market Share by Application

5 Europe Matcha Tea Powder (Volume, Value and Sales Price)
5.1 Europe Matcha Tea Powder Sales and Value (2014-2019)
5.1.1 Europe Matcha Tea Powder Sales and Growth Rate (2014-2019)
5.1.2 Europe Matcha Tea Powder Revenue and Growth Rate (2014-2019)
5.1.3 Europe Matcha Tea Powder Sales Price Trend (2014-2019)
5.2 Europe Matcha Tea Powder Sales Volume and Market Share by Players
5.3 Europe Matcha Tea Powder Sales Volume and Market Share by Type
5.4 Europe Matcha Tea Powder Sales Volume and Market Share by Application

6 Japan Matcha Tea Powder (Volume, Value and Sales Price)
6.1 Japan Matcha Tea Powder Sales and Value (2014-2019)
6.1.1 Japan Matcha Tea Powder Sales and Growth Rate (2014-2019)
6.1.2 Japan Matcha Tea Powder Revenue and Growth Rate (2014-2019)
6.1.3 Japan Matcha Tea Powder Sales Price Trend (2014-2019)
6.2 Japan Matcha Tea Powder Sales Volume and Market Share by Players
6.3 Japan Matcha Tea Powder Sales Volume and Market Share by Type
6.4 Japan Matcha Tea Powder Sales Volume and Market Share by Application

7 Southeast Asia Matcha Tea Powder (Volume, Value and Sales Price)
7.1 Southeast Asia Matcha Tea Powder Sales and Value (2014-2019)
7.1.1 Southeast Asia Matcha Tea Powder Sales and Growth Rate (2014-2019)
7.1.2 Southeast Asia Matcha Tea Powder Revenue and Growth Rate (2014-2019)
7.1.3 Southeast Asia Matcha Tea Powder Sales Price Trend (2014-2019)
7.2 Southeast Asia Matcha Tea Powder Sales Volume and Market Share by Players
7.3 Southeast Asia Matcha Tea Powder Sales Volume and Market Share by Type
7.4 Southeast Asia Matcha Tea Powder Sales Volume and Market Share by Application

8 India Matcha Tea Powder (Volume, Value and Sales Price)
8.1 India Matcha Tea Powder Sales and Value (2014-2019)
8.1.1 India Matcha Tea Powder Sales and Growth Rate (2014-2019)
8.1.2 India Matcha Tea Powder Revenue and Growth Rate (2014-2019)
8.1.3 India Matcha Tea Powder Sales Price Trend (2014-2019)
8.2 India Matcha Tea Powder Sales Volume and Market Share by Players
8.3 India Matcha Tea Powder Sales Volume and Market Share by Type
8.4 India Matcha Tea Powder Sales Volume and Market Share by Application

9 Global Matcha Tea Powder Players/Suppliers Profiles and Sales Data
9.1 Aiya
9.1.1 Company Basic Information, Manufacturing Base and Competitors
9.1.2 Matcha Tea Powder Product Category, Application and Specification
9.1.2.1 Product A
9.1.2.2 Product B
9.1.3 Aiya Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.1.4 Main Business/Business Overview
9.2 Marushichi Seicha
9.2.1 Company Basic Information, Manufacturing Base and Competitors
9.2.2 Matcha Tea Powder Product Category, Application and Specification
9.2.2.1 Product A
9.2.2.2 Product B
9.2.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.2.4 Main Business/Business Overview
9.3 ShaoXing Royal Tea
9.3.1 Company Basic Information, Manufacturing Base and Competitors
9.3.2 Matcha Tea Powder Product Category, Application and Specification
9.3.2.1 Product A
9.3.2.2 Product B
9.3.3 ShaoXing Royal Tea Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.3.4 Main Business/Business Overview
9.4 Marukyu Koyamaen
9.4.1 Company Basic Information, Manufacturing Base and Competitors
9.4.2 Matcha Tea Powder Product Category, Application and Specification
9.4.2.1 Product A
9.4.2.2 Product B
9.4.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.4.4 Main Business/Business Overview
9.5 ujimatcha
9.5.1 Company Basic Information, Manufacturing Base and Competitors
9.5.2 Matcha Tea Powder Product Category, Application and Specification
9.5.2.1 Product A
9.5.2.2 Product B
9.5.3 ujimatcha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.5.4 Main Business/Business Overview
9.6 Yanoen
9.6.1 Company Basic Information, Manufacturing Base and Competitors
9.6.2 Matcha Tea Powder Product Category, Application and Specification
9.6.2.1 Product A
9.6.2.2 Product B
9.6.3 Yanoen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.6.4 Main Business/Business Overview
9.7 AOI Seicha
9.7.1 Company Basic Information, Manufacturing Base and Competitors
9.7.2 Matcha Tea Powder Product Category, Application and Specification
9.7.2.1 Product A
9.7.2.2 Product B
9.7.3 AOI Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.7.4 Main Business/Business Overview
9.8 DoMatcha
9.8.1 Company Basic Information, Manufacturing Base and Competitors
9.8.2 Matcha Tea Powder Product Category, Application and Specification
9.8.2.1 Product A
9.8.2.2 Product B
9.8.3 DoMatcha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2014-2019)
9.8.4 Main Business/Business Overview

10 Matcha Tea Powder Maufacturing Cost Analysis
10.1 Matcha Tea Powder Key Raw Materials Analysis
10.1.1 Key Raw Materials
10.1.2 Price Trend of Key Raw Materials
10.1.3 Key Suppliers of Raw Materials
10.1.4 Market Concentration Rate of Raw Materials
10.2 Proportion of Manufacturing Cost Structure
10.2.1 Raw Materials
10.2.2 Labor Cost
10.2.3 Manufacturing Process Analysis of Matcha Tea Powder
10.3 Manufacturing Process Analysis of Matcha Tea Powder

11 Industrial Chain, Sourcing Strategy and Downstream Buyers
11.1 Matcha Tea Powder Industrial Chain Analysis
11.2 Upstream Raw Materials Sourcing
11.3 Raw Materials Sources of Matcha Tea Powder Major Manufacturers in 2016
11.4 Downstream Buyers

12 Marketing Strategy Analysis, Distributors/Traders
12.1 Marketing Channel
12.1.1 Direct Marketing
12.1.2 Indirect Marketing
12.1.3 Marketing Channel Development Trend
12.2 Market Positioning
12.2.1 Pricing Strategy
12.2.2 Brand Strategy
12.2.3 Target Client
12.3 Distributors/Traders List

13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes Threat
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs/Customer Preference Change
13.3 Economic/Political Environmental Change

14 Global Matcha Tea Powder Market Forecast (2019-2024)
14.1 Global Matcha Tea Powder Sales Volume, Revenue and Price Forecast (2019-2024)
14.1.1 Global Matcha Tea Powder Sales Volume and Growth Rate Forecast (2019-2024)
14.1.2 Global Matcha Tea Powder Revenue and Growth Rate Forecast (2019-2024)
14.1.3 Global Matcha Tea Powder Price and Trend Forecast (2019-2024)
14.2 Global Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast by Region (2019-2024)
14.2.1 Global Matcha Tea Powder Sales Volume and Growth Rate Forecast by Regions (2019-2024)
14.2.2 Global Matcha Tea Powder Revenue and Growth Rate Forecast by Regions (2019-2024)
14.2.3 United States Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.2.4 China Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.2.5 Europe Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.2.6 Japan Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.2.7 Southeast Asia Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.2.8 India Matcha Tea Powder Sales Volume, Revenue and Growth Rate Forecast (2019-2024)
14.3 Global Matcha Tea Powder Sales Volume, Revenue and Price Forecast by Type (2019-2024)
14.3.1 Global Matcha Tea Powder Sales Forecast by Type (2019-2024)
14.3.2 Global Matcha Tea Powder Revenue Forecast by Type (2019-2024)
14.3.3 Global Matcha Tea Powder Price Forecast by Type (2019-2024)
14.4 Global Matcha Tea Powder Sales Volume Forecast by Application (2019-2024)

15 Research Findings and Conclusion

16 Appendix
16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Disclaimer


 

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