Do-it-Yourself (DIY) Home Improvement Retailing Market is seeing solid development on the account of an increasing demand around the globe. In addition, the recent advancements have additionally helped in the growth of the market.
Do-it-Yourself (DIY) Home Improvement Retailing Market Report Description:
The Global Do-it-Yourself (DIY) Home Improvement Retailing Market Report provides Insightful information to the clients, including market dynamics, segmentation, competition, and regional growth. The strategy of expansion has been adopted by key players who are increasing their capacities to cater to the increasing demand for various applications. The report also studies different features of the Do-it-Yourself (DIY) Home Improvement Retailing Market and provides detailed information on historical data (2017-2020) regarding the market. The market report also discusses current trends and what a business owner should do, in order to gain adequate profit during the forecast period (2021-2028). Every leading player in the market is profiled with details such as business overview, product/service portfolio, geographical overview, company’s business strategies, and other specifications. The Do-it-Yourself (DIY) Home Improvement Retailing Market report will facilitate business owners to comprehend the current trend of the market and make profitable decisions.
Scope of the Do-it-Yourself (DIY) Home Improvement Retailing Market:
Regional assessment of the Do-it-Yourself (DIY) Home Improvement Retailing Market has been carried out over six key regions which include North America, Asia-pacific, Europe, Latin America, the Middle East, and Africa. The report also constitutes recent development undertaken by key players in the market which includes new product launches, partnerships, mergers, acquisitions, and other latest developments. Moreover, the report also delivers deep insights on the ongoing research & development activities, revenue, innovative services, the actual status of demand and supply, and pricing strategy. In addition to this, this report also delivers details on consumption figures, export/import supply, and gross margin by region. In short, this report provides a valuable source of guidance and clear direction for the marketer and the part interested in the market.
Global Do-it-Yourself (DIY) Home Improvement Retailing Market: Competitive Landscape
The market analysis entails a section solely dedicated to major players in the Global Do-it-Yourself (DIY) Home Improvement Retailing Market wherein our analysts provide an insight into the financial statements of all the major players along with its key developments in product benchmarking and SWOT analysis. The company profile section also includes a business overview and financial information. The companies that are provided in this section can be customized according to the client’s requirements.
Major players operating in the global Do-it-Yourself (DIY) Home Improvement Retailing Market include,
- Kesko
- Mr. Bricolage
- Travis Perkins
- Hagebau
- BAUHAUS
- Home Retail Group
- K-GROUP
- Wilko
- ADEO
- HORNBACH Baumarkt AG
- Obi
- Kingfisher PLC
The report covers segment analysis:
Segmentation Based On Type -
- Lumber and landscape management
- Tools and hardware
- Docor and indoor garden
- Kitchen
- Others
Segmentation Based On Applications -
- Lumber and landscape management
- Tools and hardware
- Docor and indoor garden
- Kitchen
- Painting, wallpaper, and supplies
- Building materials
- Plumbing materials and equipment
- Flooring repair, and replacement materials
- Electrical work materials
- Lighting
Market Opportunity:
- Rising R&D activities among market players can provide lucrative growth opportunities in the global Do-it-Yourself (DIY) Home Improvement Retailing Market in the near future.
- Latest developments in the global Do-it-Yourself (DIY) Home Improvement Retailing Market can provide major business opportunities over the forecast period.
Impact of COVID-19:
The COVID-19 pandemic has impacted numerous industries around the globe. This report covers the impact of covid-19 on the Do-it-Yourself (DIY) Home Improvement Retailing Market and predicts the market to grow steadily over 2021-2028. Our research shows that outperformers seek growth in every dimension which is core expansion, geography, up and down the value chain, and in adjacent spaces. As the pandemic spreads, the growth of the global Do-it-Yourself (DIY) Home Improvement Retailing Market is reevaluated and our latest research, perspectives, and insights on the market are mentioned in the report.
Report Highlights:
The Global Do-it-Yourself (DIY) Home Improvement Retailing Market is widely partitioned reliant on the predictable updates in the enhancement of parameters like quality, trustworthiness, end customer solicitations, applications, and others. The Global Do-it-Yourself (DIY) Home Improvement Retailing Market report contains general successful parameters, confinements, and besides has in detail illumination of the noteworthy data close by the present and future examples that may concern the advancement.
Center of the Do-it-Yourself (DIY) Home Improvement Retailing Market Report:
- Market estimation and future projection of Do-it-Yourself (DIY) Home Improvement Retailing Market
- Important Emerging trends and future opportunities in the Do-it-Yourself (DIY) Home Improvement Retailing Market
- Leading region and segment. Why?
- Key vendors active in market and analysis of their growth strategies
- Competitive benchmarking with their major share in the market
- Locating the exact position of the demand and supply in the Do-it-Yourself (DIY) Home Improvement Retailing Market
Research Methodology:
The research methodology is comprised of four steps namely secondary research, primary research, market estimation, and final presentation. At the inception of secondary research, extensive data is collected, which is refined and verified with reliable sources. The primary research starts with the validation of data processed in the secondary research.
Goal of the Research:
- The report provides an all-inclusive environment of the analysis for the market
- In-depth secondary research and primary interviews
- Impact of various social, political, and economic factors
- Porter’s Five Forces Analysis
- Competitive Landscape
Finally, the Do-it-Yourself (DIY) Home Improvement Retailing Market report measures the feasibility of new investment projects and presents an overall research conclusion. Moreover, the Do-it-Yourself (DIY) Home Improvement Retailing Market report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue
1.4 Market Analysis by Type
1.5 Market by Application
1.5.1 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application: 2021 VS 2028
1.6 Coronavirus Disease 2019 (Covid-19) Impact: Do-it-Yourself (DIY) Home Improvement Retailing Market
1.6.1 How the Covid-19 is Affecting the Do-it-Yourself (DIY) Home Improvement Retailing Market
1.6.1.1 Do-it-Yourself (DIY) Home Improvement Retailing Market Business Impact Assessment - Covid-19
1.6.2 Market Trends and Do-it-Yourself (DIY) Home Improvement Retailing Market Potential Opportunities in the COVID-19 Landscape
1.6.3 Measures / Proposal against Covid-19
1.6.3.1 Government Measures to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered
2 Global Growth Trends by Regions
2.1 Do-it-Yourself (DIY) Home Improvement Retailing Market Perspective (2015-2028)
2.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Growth Trends by Regions
2.2.1 Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Regions: 2015 VS 2021 VS 2028
2.2.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Historic Market Share by Regions (2015-2021)
2.2.3 Do-it-Yourself (DIY) Home Improvement Retailing Market Forecasted Market Size by Regions (2021-2028)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porters Five Forces Analysis
2.3.5 Do-it-Yourself (DIY) Home Improvement Retailing Market Growth Strategy
2.3.6 Primary Interviews with Key Do-it-Yourself (DIY) Home Improvement Retailing Market Players (Opinion Leaders)
3 Competition Landscape by Key Players
3.1 Global Top Do-it-Yourself (DIY) Home Improvement Retailing Market Players by Market Size
3.1.1 Global Top Do-it-Yourself (DIY) Home Improvement Retailing Market Players by Revenue (2015-2021)
3.1.2 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue Market Share by Players (2015-2021)
3.1.3 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Concentration Ratio
3.2.1 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue in 2019
3.3 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players Head office and Area Served
3.4 Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Product Solution and Service
3.5 Date of entering into Do-it-Yourself (DIY) Home Improvement Retailing Market
3.6 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type (2015-2028)
4.1 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Historic Market Size by Type (2015-2021)
4.2 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Forecasted Market Size by Type (2021-2028)
5 Do-it-Yourself (DIY) Home Improvement Retailing Market Breakdown Data by Application (2015-2028)
5.1 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
5.2 Global Do-it-Yourself (DIY) Home Improvement Retailing Market Forecasted Market Size by Application (2021-2028)
6 North America
6.1 North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
6.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in North America (2019-2021)
6.3 North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
6.4 North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
7 Europe
7.1 Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
7.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in Europe (2019-2021)
7.3 Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
7.4 Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
8 China
8.1 China Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
8.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in China (2019-2021)
8.3 China Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
8.4 China Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
9 Japan
9.1 Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
9.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in Japan (2019-2021)
9.3 Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
9.4 Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
10 Southeast Asia
10.1 Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
10.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in Southeast Asia (2019-2021)
10.3 Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
10.4 Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
11 India
11.1 India Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
11.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in India (2019-2021)
11.3 India Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
11.4 India Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
12 Central & South America
12.1 Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size (2015-2021)
12.2 Do-it-Yourself (DIY) Home Improvement Retailing Market Key Players in Central & South America (2019-2021)
12.3 Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021)
12.4 Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021)
13 Key Players Profiles
13.1 Company Details
13.2 Business Overview and Its Total Revenue
13.3 Do-it-Yourself (DIY) Home Improvement Retailing Market Introduction
13.4 Do-it-Yourself (DIY) Home Improvement Retailing Market Business (2015-2021)
13.5 Recent Development
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details
List of Table
Table 1. Do-it-Yourself (DIY) Home Improvement Retailing Market Key Market Segments
Table 2. Key Players Covered: Ranking by Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue
Table 3. Ranking of Global Top Do-it-Yourself (DIY) Home Improvement Retailing Market Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size Growth Rate by Type (US$ Million): 2021 VS 2028
Table 5. COVID-19 Impact Global Market
Table 6. Opportunities and Trends for Do-it-Yourself (DIY) Home Improvement Retailing Market Players in the COVID-19 Landscape
Table 7. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 8. Key Regions/Countries Measures against Covid-19 Impact
Table 9. Proposal for Do-it-Yourself (DIY) Home Improvement Retailing Market Players to Combat Covid-19 Impact
Table 10. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size Growth by Application (US$ Million): 2021 VS 2028
Table 11. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Regions (US$ Million): 2021 VS 2028
Table 12. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Regions (2015-2021) (US$ Million)
Table 13. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Regions (2015-2021)
Table 14. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Forecasted Market Size by Regions (2021-2028) (US$ Million)
Table 15. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Regions (2021-2028)
Table 16. Market Top Trends
Table 17. Key Drivers: Impact Analysis
Table 18. Key Challenges
Table 19. Do-it-Yourself (DIY) Home Improvement Retailing Market Growth Strategy
Table 20. Main Points Interviewed from Key Do-it-Yourself (DIY) Home Improvement Retailing Market Players
Table 21. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue by Players (2015-2021) (Million US$)
Table 22. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Players (2015-2021)
Table 23. Global Top Do-it-Yourself (DIY) Home Improvement Retailing Market Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Do-it-Yourself (DIY) Home Improvement Retailing Market as of 2019)
Table 24. Global Do-it-Yourself (DIY) Home Improvement Retailing Market by Players Market Concentration Ratio (CR5 and HHI)
Table 25. Key Players Headquarters and Area Served
Table 26. Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Product Solution and Service
Table 27. Date of entering into Do-it-Yourself (DIY) Home Improvement Retailing Market
Table 28. Mergers & Acquisitions, Expansion Plans
Table 29. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 30. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size Share by Type (2015-2021)
Table 31. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue Market Share by Type (2021-2028)
Table 31. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size Share by Application (2015-2021)
Table 33. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 34. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size Share by Application (2021-2028)
Table 35. North America Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 36. North America Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 37. North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 38. North America Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 39. North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 40. North America Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 41. Europe Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 42. Europe Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 43. Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 44. Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 45. Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 46. Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 47. China Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 48. China Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 49. China Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 50. China Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 51. China Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 52. China Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 53. Japan Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 54. Japan Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 55. Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 56. Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 57. Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 58. Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 59. Southeast Asia Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 60. Southeast Asia Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 61. Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 62. Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 63. Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 64. Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 65. India Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 66. India Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 67. India Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 68. India Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 69. India Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 70. India Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 71. Central & South America Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue (2019-2021) (Million US$)
Table 72. Central & South America Key Players Do-it-Yourself (DIY) Home Improvement Retailing Market Share (2019-2021)
Table 73. Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Type (2015-2021) (Million US$)
Table 74. Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type (2015-2021)
Table 75. Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size by Application (2015-2021) (Million US$)
Table 76. Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application (2015-2021)
Table 77. Company Details
Table 78. Business Overview
Table 79. Product details
Table 80. Revenue in Do-it-Yourself (DIY) Home Improvement Retailing Market Business (2015-2021) (Million US$)
Table 81. Recent Development
List of Figures
Figure 1. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Type: 2021 VS 2028
Figure 2. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Application: 2021 VS 2028
Figure 3. Emergency Care Case Studies
Figure 4. Outpatient Facilities Case Studies
Figure 5. Hospitals Case Studies
Figure 6. Home Healthcare Facilities Case Studies
Figure 7. Do-it-Yourself (DIY) Home Improvement Retailing Market Report Years Considered
Figure 8. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth 2015-2028 (US$ Million)
Figure 9. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Regions: 2021 VS 2028
Figure 10. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Regions (2021-2028)
Figure 11. Porter's Five Forces Analysis
Figure 12. Global Do-it-Yourself (DIY) Home Improvement Retailing Market Share by Players in 2019
Figure 13. Global Top Do-it-Yourself (DIY) Home Improvement Retailing Market Players by Company Type (Tier 1, Tier 2, and Tier 3) (based on the Revenue in Do-it-Yourself (DIY) Home Improvement Retailing Market as of 2019
Figure 14. The Top 10 and 5 Players Market Share by Do-it-Yourself (DIY) Home Improvement Retailing Market Revenue in 2019
Figure 15. North America Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 16. Europe Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 17. China Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 18. Japan Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 19. Southeast Asia Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 20. India Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 21. Central & South America Do-it-Yourself (DIY) Home Improvement Retailing Market Size YoY Growth (2015-2021) (Million US$)
Figure 22. Bottom-up and Top-down Approaches for This Report
Figure 23. Data Triangulation
Figure 24. Key Executives Interviewed
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