Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects presence of human chorionic gonadotrophin (hCG), an indicating factor for pregnancy. Acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past. Women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. Furthermore, digital pregnancy test kits such as Clearblue pregnancy test kits, provide information about the duration of positive pregnancy status with week indicator facility. Conventional pregnancy tests contain pregnancy patches with reagents such as Sera reagent, to detect presence of hCG hormone in the urine, whereas, digital pregnancy tests display information such as levels of hCG hormone as well as time since conception. Commercially available digital pregnancy tests include Clearblue, First Response, and e.p.t. pregnancy tests.
Market Dynamics
Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore, increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its competitor, Church & Dwight Co., Inc. proved in U.S. court. The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn, driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as possibility of manual errors while comparing the results with the standard, wherein, second opinion may be necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen, which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost growth of the digital pregnancy test kits market.
Key features of the study:
This report provides in-depth analysis of the digital pregnancy test kits market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017–2025), considering 2016 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global digital pregnancy test kits market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
Key companies covered as a part of this study include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, technology up-grade, market expansion, and marketing tactics
The global digital pregnancy test kits market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the digital pregnancy test kits market
Detailed Segmentation:
Global Digital Pregnancy Test Kits Market, By Product:
With Week Indicator
Without Week Indicator
Global Digital Pregnancy Test Kits Market, By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
Global Digital Pregnancy Test Kits Market, By Geography:
North America
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
U.S.
Canada
Europe
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
Brazil
Mexico
Rest of Latin America
Middle East
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
GCC
Israel
Rest of Middle East
Africa
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
By Country:
Central Africa
South Africa
North Africa
Company Profiles
Swiss Precision Diagnostics GmbH*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments
Church & Dwight Co., Inc.
Gregory Pharmaceutical Holdings, Inc.
Sugentech, Inc.
“*” marked represents similar segmentation in other categories in the respective section.
Table of Contents
1. Research Objective and Assumption
o Research Objectives
o Assumptions
o Abbreviations
2. Market Purview
o Report Description
? Market Definition and Scope
o Executive Summary
? Market Snippet, By Product Type
? Market Snippet, By Distribution Channel
? Market Snippet, By Region
o Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
o Market Dynamics
? Drivers
? Restraints
? Market Opportunities
o PEST Analysis
o PORTER's Five Forces Analysis
o Regulatory Scenario
o Reimbursement Scenario
o Technological Trends
o Product Recall
o Alternative Options for Pregnancy Test
4. Global Digital Pregnancy Test Kits Market, By Product Type, 2017-2025, (US$ Mn)
o Introduction
? Market Share Analysis, 2016 and 2025 (%)
? Y-o-Y Growth Analysis, 2017-2025
? Segment Trends
o With Week Indicator
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
o Without Week Indicator
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
5. Global Digital Pregnancy Test Kits Market, By Distribution Channel, 2017-2025, (US$ Mn)
o Introduction
? Market Share Analysis, 2016 and 2025 (%)
? Y-o-Y Growth Analysis, 2017-2025
? Segment Trends
o Retail Pharmacies
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
o Online Pharmacies
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
o Maternity Clinics
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
o Hypermarkets & Supermarkets
? Introduction
? Market Size and Forecast, and Y-o-Y Growth, 2017-2025, (US$ Mn)
6. Global Digital Pregnancy Test Kits Market, By Regions, 2017-2025, (US$ Mn)
o Introduction
? Market Share Analysis, By Region, 2016 and 2025 (%)
? Y-o-Y Growth Analysis, For Regions, 2017-2025
o North America
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? U.S.
? Canada
o Europe
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? U.K.
? Germany
? Italy
? France
? Spain
? Russia
? Rest of Europe
o Asia Pacific
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? China
? India
? Japan
? ASEAN
? Australia
? South Korea
? Rest of APAC
o Latin America
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? Brazil
? Mexico
? Rest of Latin America
o Africa
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? Central Africa
? South Africa
? North Africa
o Middle East
? Market Size and Forecast, By Product Type, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Distribution Channel, 2017-2025, (US$ Mn)
? Market Size and Forecast, By Country, 2017-2025, (US$ Mn)
? GCC
? Israel
? Rest of Middle East
7. Competitive Landscape
o Heat Map Analysis
o Company Profiles
? Swiss Precision Diagnostics GmbH
? Company Overview
? Product Portfolio
? Key Developments
? Financial Performance
? Strategies
? Church & Dwight Co., Inc.
? Company Overview
? Product Portfolio
? Key Developments
? Financial Performance
? Strategies
? Gregory Pharmaceutical Holdings, Inc.
? Company Overview
? Product Portfolio
? Key Developments
? Financial Performance
? Strategies
? Sugentech, Inc.
? Company Overview
? Product Portfolio
? Key Developments
? Financial Performance
? Strategies
8. Section
o References
o Research Methodology
o About Us and Sales Contact
*Browse 25 market data tables and 46 figures on "Digital Pregnancy Test Kits Market - Global forecast to 2025".
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