Summary
The global Content Strategy Platform Market is expected to witness a CAGR of xx% over the forecast period 2020-2026 and is expected to reach US$ xx million in 2026, from US$ xx million in 2019.
A content platform is the heart of a modern tech stack. It aggregates, structures, and delivers content across an organization's digital footprint. A content strategy is an all-encompassing approach for creating content that drives key business objectives. Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Content strategy platform helps organize the existing content by topic and format. Content strategy is the process of transforming business objectives and goals into a plan to achieving them. Therefore, there is an increasing demand for content strategy platform.
Market Drivers:
Increasing demand/adoption of content strategy platforms is expected to boost the growth of the global content strategy platform market during the forecast period. For instance, in October 2020, Google launched 'Google for Creators' Platform to provide guidance on digital content strategies. Google’s new ‘Google for Creators’ provide a range of tips, guides, and insights to provide additional guidance and strategy notes for those looking to build a content business online. Hence, such factors are expected to drive growth of the global content strategy platform market over the forecast period.
Moreover, increasing adoption of end-to-end, cross-platform solutions, increasing adoption of social, mobile, analytics, and cloud (SMAC) technologies, and proliferation of digital content across enterprises are some major factors expected to aid in the growth of the global content strategy platform market over the forecast period.
Market Restraints:
Data privacy and security concerns are expected to hinder growth of the global content strategy platform market over the forecast period.
Regional Insights:
Among regions, North America, Europe, and Asia Pacific are expected to witness significant growth in the global content strategy platform market due to the increasing adoption of content strategy platforms, increasing adoption of SMAC technologies, and increasing adoption of end-to-end, cross-platform solutions in these regions. For instance, in July 2020, EY and IBM Corporation announced an enhanced, global multi-year alliance primarily designed to help organizations accelerate their digital transformation and improve client outcomes.
Moreover, in March 2020, Eros International Plc announced that Eros Now has entered into a strategic multi-year content deal with NBCUniversal and will launch Eros Now Prime, a new stand-alone English content offering with over 2,000 hours of programming.
Competitive Section:
Major companies active in the global content strategy platform market are CoSchedule, Ceros, CONCURED, Asana, Google, Groovejar, Ceros, Textbroker, Percolate, SnapApp, Curata, Hemingway Editor, ScribbleLive, BuzzSumo, Outbrain, GetSocial, HubSpot, Mintent, Social Animal, and Portents Content Idea Generator, among others.
The Content Strategy Platform Market report highlights product development and growth strategies such as merger and acquisition adopted by market players along with SWOT Analysis, PEST and Porter’s Five Forces analyses of the Content Strategy Platform Market, which highlight the strengths, weaknesses, opportunities, and commination of key companies. Moreover, the report offers two distinct market forecasts, one from the perspective of the producer and another from that of the consumer.
The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers.
The Key Manufacturers covered in this Report:-
- Social Animal
- Mintent
- HubSpot
- GetSocial
- Outbrain
- BuzzSumo
- ScribbleLive
- Hemingway Editor
- Curata
- SnapApp
- Portents Content Idea Generator
- Percolate
- Textbroker
- Ceros
- Groovejar
- CoSchedule
- Google
- Asana
- CONCURED
By Product Type, the market is primarily segmented into:
By Applications, the market is segmented into:
- SME (Small and Medium Enterprises)
- Large Enterprise
The report covers the following Regions:
- North America
- United States
- Canada
- Mexico
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- Indonesia
- Thailand
- Malaysia
- Philippines
- Vietnam
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Central & South America
- Middle East & Africa
- Turkey
- GCC Countries
- Egypt
- South Africa
Objective of the Content Strategy Platform Market Report:
- To assess the size of the market by value and volume
- Analyze the Content Strategy Platform Market in terms of regions and major countries
- Highlight recent developments and trends in the market
- Offer perceptive data regarding major market players in terms of key developments, strategies, and product portfolio
- Determine share of the Content Strategy Platform Market in terms of various segments such as by product type, application, and end-user
- Offer accurate projection of the market for the forecast period using state–of–the–art tools and the current primary and secondary research approaches
- Discuss major factors that impact growth of the Content Strategy Platform Market
The Content Strategy Platform Market engages the readers with all pivotal approaches to understand their position in the industry based on revenue or sales growth. The report efficiently evaluates the Content Strategy Platform Market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competition in the market. The information in the report is backed by annual company reports, financial reports, press releases, regulatory databases, government documents, and statistical databases.
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders:
- Material suppliers/wholesalers
- Market Distributors/traders
- Regulatory bodies
- Research organizations, and consulting firms
- Commercial research & developments (R&D)
- Trade associations and industry bodies
- Importers and exporters
- End-use industries
Available Customizations:
Custom research is one of the most crucial components of the business strategy that helps an organization gain insight into specific business sector, aligned with its specific area of interest. Thus, SMI offers more accurate, pragmatic, and actionable information specifically tailored to suit your business needs.
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